Independent. On your side.

I’ve spent nearly 30 years in technology. Half of that selling big deals on the provider side, the other half keeping providers honest on the client side. Not many people have sat in both chairs, and it turns out that’s the whole point of VirtualX.

I started this business because I kept watching the same thing happen. Brilliant technical people grinding through cold outreach they hate, pipelines living in one person’s head, and clients signing contracts nobody on their side had properly read. It bothered me enough to build a company around fixing it.

When a provider hires me, I take on the volume work that burns out your best people. Prospecting, qualification, pursuit strategy, pipeline management. Your senior team stays where they’re valuable, on solutions and closing, while I keep the top of the funnel full and help convert what’s in it. I can also plug in as a fractional vCIO for your clients, covering strategy, roadmaps, vendor oversight and board reporting, so you can offer genuine senior advisory without carrying the salary.

When an organisation hires me, I sit on your side of the table and nobody else’s. I read the paperwork properly, ask vendors the awkward questions, and make sure you’re getting real value for what you’re spending. No kickbacks, no reseller margins, no agenda except yours. After three decades watching how these deals get done, I know exactly where to look.

And when projects need to land, I run them. Cloud migrations, ERP rollouts, infrastructure refreshes, integration work. Same independence, different chair.

That’s it. That’s the whole company. One person who’s seen both sides, working for whichever side hires him.